Jennifer McFall

Co-founder | CIO

Jennifer McFall

An accomplished digital transformation leader, Jennifer brings deep expertise in aligning enterprise technology with business strategy to drive operational excellence and long-term value. With a strong background in information management, eCommerce ecosystems, and system integration, she has led cross-functional and global teams through large-scale implementations that streamline data processes, enhance digital product ownership, and improve user experiences. Her work centers on acting as a strategic partner to business leadership—translating vision into actionable roadmaps, mentoring high-performing teams, and championing technologies that support scalability, responsiveness, and data-driven decision-making across complex organizations.

She holds a Master of Business Administration from the Carlson Executive School of Management at the University of Minnesota and a Bachelor of Business Administration from St. Edward’s University. With a focus on business management and information systems, her academic background has been instrumental in bridging the gap between technical capabilities and operational goals. In addition, she holds active certifications as a Project Management Professional (PMP), and Certified Scrum Master (CSM), reflecting her commitment to agile practices and disciplined project execution that consistently delivers measurable results.

Outside of her professional achievements, she finds joy and inspiration in nature. Whether tending her garden, hiking wooded trails, or simply enjoying quiet moments outdoors, she values the clarity and balance these experiences bring. She also loves cooking and spending time with her family and two dogs, embracing a home life filled with warmth, laughter, and creativity. This connection to nature and family life grounds her work with a deep sense of purpose and authenticity.